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Welcome to the Protein Project

The Protein Project took place in 2013, this campaign was set out to show that protein usage is not only for body builders and professional athletes but can help to transform anybody’s physique and fitness levels with the right commitment. It involved selecting three guys from a pool of 10,000 applicants, and transform them from ‘Average Joes’ into cover model condition based on their three individual goals. In order to do this we put the three guys through their paces within a 12 week period. Our nutritionists gave them expert advice and meal plans, our PT’s put them through the right training in the gym and of course each challenger was supplied with all the right MaxiNutrition products they needed along the way to suit their individual goal.

You can see the individual challengers below and what they managed to achieve with the help of MaxiNutrition. We also have some useful tips to help get you started on your own journey.

Protein Project

Meet our chalengers

David Reilly

The Protein Project - David Transformation

Goal: To bulk up and
transform his body

See David's transformation

Oliver Ward

The Protein Project - Oli Transformation

Goal: To lose weight and
transform my body

See Oli's transformation

James Goddard

The Protein Project - James Transformation

Goal: Transform into cover
model condition

See James' transformation

Learn more about protein

Protein Calculator

Protein Calculator / Coming soon...