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Maximuscle Promax Protein Bars 12 x 60g - Millionaire's Shortbread
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Maximuscle Promax Protein Bars 12 x 60g - Millionaire's Shortbread

RRP From: £22.99
From: £12.99
This spend will earn you 39 MaxiReward Points
  • New great taste and flavours
  • 20g Protein for muscle recovery and growth
  • High in fibre

Nutritional Information

Nutrition Information

Typical ValuesUnitsPer 100gPer 60g bar
of which sugars g15.79.4
of which saturatesg4.72.8
Vitamin Dmcg1.71.0


Whey protein concentrate (milk) (emulsifier: soya lecithin), milk chocolate couverture (13%) (sugar, cocoa butter, whole milk powder, cocoa mass, emulsifier: soya lecithin, flavourings), milk protein, humectants (E422, E965), caramel (10%) (sweetened condensed milk, glucose syrup, palm and rapeseed oil, sugar, caramelised syrup, emulsifier: E471, salt, flavouring), fructooligosaccharides, hydrolysed collagen, soya protein isolate, water, bulking agent (E1200), soya protein crisp (soya protein isolate, tapioca starch, raising agent: E170, salt), magnesium oxide, flavourings, salt, cholecalciferol. May contain wheat, barley, oats, egg, peanut and other nuts.

Usage Instructions

Take up to two bars daily, one after training and one bar between meals.

More about this product


Maximuscle Promax bars are a high protein bar to support muscle maintenance and development. Plus they also have added vitamin D & magnesium. Promax bars offer a convenient snack alternative that contains 20g protein in every great tasting bar.

The benefits of Maximuscle Promax bars

For individual's looking for muscle growth and development - protein is the key. Maximuscle Promax bars offer a convenient way to boost the protein content of your diet. Never miss a protein opportunity by keeping a Promax bar in your gym or work bag.

What makes Maximuscle Promax bars different?

The newly formulated Maximuscle Promax bars have been nutritionally tailored to meet your training needs. For Maximuscle Athletes and Ambassadors, these new bars are the preferred choice - they can go into competition with peace of mind, knowing that all of Maximuscle products are screened for banned substances and accredited by the Informed-Sport programme. Maximuscle only use proven, reliable ingredients with known scientific benefits in our products.

Stacking Support

Maximuscle Promax bars are the perfect support alternative to Maximuscle Promax powder. Promax is the ideal product range to support your muscle maintenance and development by being high in protein.

Consumer Reviews


Adam Davies These are great!

Picked up these bars on recommendation of Dan Lambert & Bren Micklewright who I am currently training with. And unlike standard protein bars these are great - taste unbelievable & don't have that really processed taste that some bars have. The only problem will be not eating too many! 👍👍👍

Ben Parkes A break-through in protein bars... Nutritionals, Texture & Flavour.

I have always find it hard to find a protein bar that delivers the right nutritionals, whilst being filling and most importantly tasting good. I have tried a variety of bars from brands SCI-MX, USN, PHD & Grenade, however none hit the three key criteria as well as the Maximuscle Promax Protein Bar in Millionaire Shortbread flavour. Firstly, the protein per bar 20g, this is slightly lower than the MaxiNutrition Promax Bar, however 20g is all that is required for myself (75kg male) post workout to aid recovery. As with all protein bars, there is a level of sugar (9.4g) per bar which is slightly higher than some other bars on the market, however the taste of this significantly out-weights a few extra grams of sugar. Being a 'recovery' styled protein bar, the calories are in line with other generic protein bars at 202 per bar, of which 19.3g of carbs - if you're looking for something higher in calories to make those sweet, sweet, gains then go for the Maximuscle Progain Flapjack or the CNP Pro Flapjack. The second key thing was the texture and filling nature of the bar. I have often found many bars to be very chewy and hard to digest. What really surprised me is the sheer difference in texture from this Maximuscle Promax bar compared to the it's MaxiNutrition counterpart (Cookie dough is my favourite). Alike a Millionaire Shortbread, the center is almost crumble, whilst held together with a sweet caramel topping and wrapped in milk chocolate. I found that it was far easier to consume than other bars I have tried and did not stick to the roof of my mouth like others. After consuming I felt suitably full and didn't experience any uneasy stomach symptoms than can be associated with protein bars & shakes. Lastly, the taste is something that can't be overlooked. Understandably this is a functional fitness supplement aimed at helping recovery post exercise and support muscle growth, however the taste is something that leads to a repeat purchase as there is generally not too much differential between the nutritional of many bars in this category. As mentioned above, the center was crumbly and like a slightly more stodgy version of a typical shortbread, this tasted exception, however the highlight of the bar is the caramel topping. I was also pleasantly surprised for it to be encased in milk chocolate, whereas I have typically experienced these kind of bars in dark chocolate. Overall, I have found a new favourite protein bar in the Millionaire Shortbread variant which I will certainly purchase again (if I am not tempted to go with the chocolate brownie!).

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