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Myth Busting for Women


We are a new generation of strong. We believe that strong is a state of mind. We challenge ourselves, feel empowered and get results.

Not everything you read online is factual, and Women's training and nutrition advice is no different. We want to set aside some of your worries and breakdown the myths surrounding you and your training.

Myth busting with Generation P - Work it, Own it, Feel it

Myth Busting Articles


Weight Training Will Make Me Bulky

We all want to keep fit and healthy whilst honing lean muscle, not bulking up. But more and more women are opting for a spot in the free weights area. What do they know that we don't? read more


Food Labels

Sifting through supermarket shelves can be a minefield with thousands of food products claiming they’re the best option for a healthy lifestyle. The following tips can help you navigate food labels and choose foods that will support health and exercise, whilst keeping your sanity intact. read more


Protein Guide

It's good to know that we've moved past the days of striving to be as thin as possible and evolved into fit, strong, healthy women. But with protein supplements too often targeted towards body builders, how can we increase our protein intake to support our goals? read more



Informed-Sport is a quality assurance programme for sports nutrition products, suppliers to the sports nutrition industry and supplements manufacturing facilities. read more

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