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Performance Nutritionist

Gareth Nicholas

You can’t out-train a bad diet! Nutrition and training go hand in hand, supporting each other to ultimately improve your performance and help you take another step forward in achieving your goals. Nutrition doesn’t have to be complicated, but it must be tailored and refined to the individual, one size doesn’t fit all.

I have been in and around fitness since 2000, starting my career within the gym and managing a health club This sparked my interest and desire to create a career not only in sport but also in helping people in physical training.

In the early years of my career, training and coaching was my main focus but following university I was more interested in helping people support their training goals through nutrition. This has predominately been in commercial nutrition, working for brands such as Lucozade Sport and Maximuscle.


As a nutritionist, it’s not all been commercially focused, within the last 15 years I have provided nutritional support for an array of sports and individuals from grass-roots up to Olympic Athletes and professionals.

I have been very fortunate to work in many sports from rowing, cycling, running, triathlon, football, and rugby, to name a few. I have been involved with MaxiNutrition since 2011, responsible for all things nutrition and managing new product development. 

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