Welcome to the Maximuscle Protein Project
The Protein Project took place in 2013, this campaign was set out to show that protein usage is not only for body builders and professional athletes but can help to transform anybody’s physique and fitness levels with the right commitment. It involved selecting three guys from a pool of 10,000 applicants, and transform them from ‘Average Joes’ into cover model condition based on their three individual goals. In order to do this we put the three guys through their paces within a 12 week period. Our nutritionists gave them expert advice and meal plans, our PT’s put them through the right training in the gym and of course each challenger was supplied with all the right Maximuscle products they needed along the way to suit their individual goal.
You can see the individual challengers below and what they managed to achieve with the help of Maximuscle. We also have some useful tips to help get you started on your own journey.
Meet Our Challengers
OLIVER WARD
Goal: To lose weight and transform my body
Oli is an apprentice electrician from Worcester. As a teenager he had trials for the Worcester Warriors Rugby Academy and wants the Protein Project to help him shed his excess body fat and improve his on pitch performance
Fitness Improvements
| Exercise | Week 1 | Week 12 |
|---|---|---|
| Deadlift (3 rep max) | 130kg | 180kg |
| Squat (3 rep max) | 100kg | 140kg |
| Plank (time to fatigue) | 1:44 min | 2:24 min |
Oli's Progress
| Week1 | Week 12 | |
|---|---|---|
| Weight | 107.9kg | 95kg |
| Muscle Mass | 75.4kg | 73.7kg |
| Fat % | 26.5% | 18.4% |
How did Oli do it?
Training Plan Nutrition Plan
David Reilly
Goal: To bulk up and transform his body
David is a self employed electrician from Bromley, South London. A keen footballer for Bromley AFC, he is looking to improve his performance, strength and speed over the course of the Protein Project.
Fitness Improvements
| Exercise | Week 1 | Week 12 |
|---|---|---|
| Deadlift (3 rep max) | 90kg | 150kg |
| Squat (3 rep max) | 80kg | 110kg |
| Plank (time to fatigue) | 1:50 min | 6:34 min |
David's Progress
| Week1 | Week 12 | |
|---|---|---|
| Weight | 82.2kg | 80.2kg |
| Muscle Mass | 64.2kg | 65kg |
| Fat % | 17.9% | 14.7% |
How did David do it?
Training Plan Nutrition Plan
James Goddard
Goal: Transform into cover model condition
James works in London’s financial district for a well known banking firm. He is a former member of the London Blitz American Football team and wants to use his Protein Project experience to get back to a condition where he can play again.
Fitness improvements
| Exercise | Week 1 | Week 12 |
|---|---|---|
| Deadlift (3 rep max) | 110kg | 150kg |
| Squat (3 rep max) | 110kg | 132kg |
| Plank (time to fatigue) | 1:29 min | 2:46 min |
James' Progress
| Week1 | Week 12 | |
|---|---|---|
| Weight | 86.1kg | 77.6kg |
| Muscle Mass | 65kg | 63.5kg |
| Fat % | 20.5% | 13.9% |
