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#YourMAX – The Brand Story


#YourMAX – The Brand Story

Whether you are an elite athlete, a gym purist or a complete beginner, Maximuscle can help you achieve things you never thought possible.

As the premier sports nutrition brand in the UK, we have been supporting British athletes, fitness and healthy lifestyles for over two decades.

Since 1995, we’ve helped millions of people push harder, go faster and further. Break limits and personal bests. Build confidence and realise dreams.

We are the original innovators; the first to create scientifically tested and proven sports nutrition products. Our success has been built on trust and our ability to deliver quality, great tasting performance products.

We understand that everyone is different, and your goals are as individual as you are, which is why we make a wide range of products for every stage of fitness, whatever point you are at on your workout, routine or journey.

Simply, we help you achieve your fitness goals, whatever they may be.

What’s #YourMAX?

Quality and Natural Ingredients

Maximuscle products have always been and will continue to be produced with scientifically proven ingredients. We believe in honesty and integrity without the unnecessary jargon. Giving you the very best, in nutritional support.

The importance of nutrition has grown dramatically in the last decade, and it is our goal to make products of the highest quality. This year we are taking that to the next level and reformulating over 60 products, bringing them in-line with what you deserve. A key element to our product innovation is the removal of unwanted ingredients, the removal of artificial colourings, flavourings and thickeners.

In the past, our products have often excluded people due to intolerance, allergies or lifestyle choices, it’s time that we put that right. Where possible, our formulations have been improved to be more inclusive - for example, more products available to vegetarians.

With unrivalled formulations, convenient formats and unbelievable taste, let us be your nutrition partner. 

Become a part of the New Maximuscle and discover #YourMAX.